Meet the Founder
Our service started with my two dog’s Suzy and Oliver. We would spend our time in the park socializing, walking, and enjoying all the other dogs. , After spending 18 months working for a dog-walking service on the upper west side. Luis’s love for dog-care led him to start Not The Rug in 2011. Keeping the company local to Williamsburg was always Luis’s intention. Not only had Luis been a resident of Williamsburg since 2006, he also wanted to provide a service that truly understood the neighborhood.
Luis’s roots are in music. Originally from Chicago, Luis moved to D.C in 2001, and NYC 2006 where he worked as Program Director/On Air personality at Sirius XM for eight years. Prior to entering broadcasting, Luis worked as talent buyer and event coordinator at Metro/Smart and organized large scale events.
– Luis Baro, Owner