Luis Baro
Luis is a former music industry worker from Chicago who found his way to New York via Washington DC, where he had a successful career as a Program Director at Sirius XM Radio. However, his life took a different turn after he started working for a dog walking service on the Upper West Side in 2009. Inspired by his two dogs, Oliver and Suzy, Luis transformed his health, losing over 120 lbs in just a few years. In 2011, he founded Not The Rug in his home neighborhood of Williamsburg, Brooklyn, where he has lived since 2006.