Meet the Founder
Our service started with my two dog’s Suzy and Oliver. We would spend our time in the park socializing, walking, and enjoying all the other dogs. After spending 18 months working for a dog-walking service on the upper west side. Luis’s love for dog-care led him to start Not The Rug in 2011. Keeping the company local to Williamsburg was always Luis’s intention. Not only had Luis been a resident of Williamsburg since 2006, he also wanted to provide a service that truly understood the neighborhood.
Luis’s roots are in music. Originally from Chicago, Luis moved to D.C in 2001, and NYC 2006 where he worked as Program Director/On Air personality at Sirius XM for eight years. Prior to entering broadcasting, Luis worked as talent buyer and event coordinator at Metro/Smart and organized large scale events.
– Luis Baro, Owner